Sales funnels are one of the best things that you can do for your marketing strategy and business in general. Building sales funnels will help you convert more people and put you one step ahead of your competition.
Sales funnels represent the lead journey from the moment they become aware of your brand until the moment they take action and buy from you. This includes various steps and various marketing assets that give the lead a unique experience of your brand.
The sales funnel consists of 5 steps:
The right strategy coupled with a good funnel can improve your business and boost your revenue. And software can be helpful as it will help you to create a funnel easily.
What is a sales funnel builder, and why do you need one for your business?
Simply, the sales funnel builder is software that will help you to build and manage your sales funnel. Good software can help you to create and integrate all elements.
If you are new to the concept or sales funnel or simply want an easy and fast solution for building one, you can try sales funnel builder software.
Sales funnels provide a holistic view of your whole marketing and you can monitor all of your marketing channels easily and fix something if it doesn’t work.
Also, with them, you can easily get a sales funnel, keeping the costs at a low level.
They also help you manage your sales funnels easily and nurture the leads and customers on their journey.
Every good sales funnel builder software should:
- Be easy to use
- Come with various templates
- Offer multiple integrations (with your website, social media, third party sites)
- Be affordable
- Have a customer support
What are the best sales funnel builder software?
With sales funnels being one of the most valuable things you can make for your business, there is much software on the market that you can choose from to build your sales funnel. To help you, we listed 10 of them with prices, pros and cons and main characteristics. So here we go:
GetResponse is one of the most famous solutions on the market. It offers you to integrate all of your social media channels with it and you can even integrate your ecommerce store. This means that you can sell your products through GetResponse.
Building sales funnels is easy in this software, and you can track the leads through the funnel. It also offers 30+ templates, and setting up is very easy. You can also connect your PayPal, tripe, Square, BlueSnap, and PayU accounts with it and conduct webinars or even create webinar funnels through it. All of this makes GetResponse one of the most complete solutions on the market.
Plans and Prices
With Get Response, you get 30 days free trial where you can try their plans for free:
Basic – With a basic plan, you can have funnels, email marketing, website builder, chats and autoresponders.
Price – 13 e per month for a list of 1,000 people
Plus plan offers you funnels, email marketing, website builder, chats and autoresponders, webinars, marketing automation.
The price is 45 e per month for a list of 1,000 people
The professional plan includes funnels, email marketing, website builder, chats and autoresponders, webinars, marketing automation, Unlimited marketing automation, Web push notifications and Paid webinars
Price – 89 e per month for a list of 1,000 people
Max plan offers Transactional emails, Dedicated support, Multiple accounts and users, Account migration support and funnels, email marketing, website builder, chats and autoresponders, webinars, marketing automation, Unlimited marketing automation, Web push notifications and Paid webinars
This plan is personalized and flexible and offers custom pricing.
Get Response is easy to use, comes with various templates, offers ,multiple integrations and you can see the stages of your funnel and conversion.
It is pricey since you are paying your plan according to the size of your list.
Kartra is another all-in-one solution for your business.
It offers you integration with almost every other platform and you can use it to build landing pages, build websites, create the lead database (CRM), for email marketing and automation, opt-in forms, ticketing and live chat, video hosting and checkout forms.
If videos are an important part of your business, then you should know that Kartra offers you to host and optimize videos on the platform.
Kartra’s team also takes you through the whole process of setting up your account and getting you on board, so this may be convenient for people who are not familiar with sales funnel builders. With this platform, you get various already made templates.
Plans and Prices
Kartra offers four plans:
Starter with Up to 2,500 Leads, one custom domain, 15,000 emails /mo, 50 GB bandwidth, Host 100 pages, Host 50 videos, Sell 20 products, Build two membership sites, Add one additional team member and Connect one help desk.
The price is USD 99 per month.
The silver plan offers Up to 12,500 Leads, three custom domains, Unlimited emails, Unlimited bandwidth, Unlimited pages, Unlimited videos, Unlimited products, Unlimited membership sites, Unlimited team members, Unlimited helpdesks, Kartra Agency.
Price 199 USD per month
The gold plan offers Up to 25,000 Leads, five custom domains, Unlimited emails, Unlimited bandwidth, Unlimited pages, Unlimited videos, Unlimited products, Unlimited membership sites, Unlimited team members, Unlimited helpdesks, Kartra Agency.
Price 299 USD per month
The platinum plan offers Up to 50,000 Leads, ten custom domains, Unlimited emails, Unlimited bandwidth, Unlimited pages, Unlimited videos, Unlimited products, Unlimited membership sites, Unlimited team members, Unlimited helpdesks, Kartra Agency.
Kartra is all in one solution that has an easy onboarding process.
Kartra has a limited number of integrations
Another great sales funnel builder is specially designed for SMEs and solo entrepreneurs who do not have much experience and knowledge with sales funnels.
ClickFunnels offer a sales pages editor where you can edit or design sales funnels that are minimalistic yet very effective.
Their pop-up editor gives you a chance to edit a landing page and preview it before it gets published. This platform is also easy to use and easy to understand what is very convenient for beginners.
Clickfunnels also offer email and marketing automation that can send personalized email campaigns. You can also launch affiliate programs with this platform, and if you don’t know where to start their ClickFunnels’ training module – FunnelFlix will give you the best practices.
However, their templates are a little bit outdated, and you won’t have plenty of choices.
Plans and Prices
For all users there is two plan available:
Starter plan where you get 20 funnels, 100 pages, 20,000 visitors, unlimited contacts, three custom domains, A/B split testing, opt-in funnels, all advanced funnels (sales, webinar, membership), order pages and up and down-sell pages.
Price – USD 97 per month
Etison Suite offers every feature that comes with the standard plan. Everything is unlimited and users get access to in-built email marketing services, lead scoring and advanced segmentation and affiliate management software.
Price – USD 297 per month
One of the best sides of ClickFunnel is the easy to use funnel builder. The platform is convenient for beginners and comes with tutorials.
The main downside are outdated landing page templates.
Keap is another all-in-one platform designed for SMEs entrepreneurs that offer CRM, marketing automation, landing page builders, and analytic reports. It also offers integration with various eCommerce platforms such as Magento, WooCommerce, Shopify, WordPress.
When you first sign up for this platform you will need to do a short setup because Keap trains users to use their system directly.
Plans and Prices
Lite plan is for For solopreneurs and new businesses. It offers core CRM, automation, and email tools to get organized, automate follow-up, and close more deals. It comes with 500 contacts and one user.
The price is 79 USD per month.
Pro plan is for growing businesses and offers them to create automated, repeatable sales processes and marketing campaigns to save time and increase sales. It includes 500 contacts and one user.
The price is 159 USD per month.
Max plan is for established businesses and teams. It offers the use of CRM, secure payment platforms, eCommerce, and advanced automation to optimize your sales pipeline and grow your online revenue. It includes 500 contacts and one user.
The price is 199 USD per month.
Max classic is for advanced eCommerce and sales team needs.
Keap has plenty of options to create a sales funnel and easy to use sales funnel builder.
The platform is expensive considering it is created for SMEs.
Wishpond is an all-in-one, easy to use sales funnel builder that also allows the users to create landing pages, pop-ups, social media contests and automate email marketing. The whole process of automating marketing is very convenient, and with this platform, users can A/B test newsletters to see which one is performing better.
You can also integrate your MailChimp or ActiveCampaign accounts with this platform and make the whole experience much better.
And there are many templates to choose from, and the whole landing page building experience is super simple and easy to use.
Plans and Prices
There are three pricing plans at Wishpond:
Starting Out plan includes unlimited landing pages, social media contests and pop-ups, email drip campaigns, marketing automation, unlimited user accounts, maximum of 1,000 leads.
Price – 75 USD per month billed monthly, $49 per month billed yearly
Price – $149 per month if billed monthly or $99 per month if billed yearly
Rapid Growth includes first in line customer support, free implementation support, 10,000 leads.
The price is $299 per month if you pay monthly or 199 USD per month if you pay yearly.
Wishpond is a user-friendly site with nice templates. It is also a cost friendly option.
There is no visual builder, and users cannot see how everything looks together.
LeadPages is a great platform for businesses that are just starting since it is super easy to use.
It allows you to create a website page from scratch, landing pages pop-ups and alert bars. However, the platform does not offer marketing automation but it is easy to integrate it with various email marketing automation platforms. You can connect the LeadPage account with analytic reports platforms, payment modules, webinar platforms, and much more.
The drag and drop editor makes the whole website and landing pages building experience easier. The platform is especially convenient for creating small sales funnels. The platform also offers various pre-built templates that you can use.
Plans and Pricing
Standard plan offers to build 1 Site, Landing Pages, Pop-Ups, Alert Bars, Unlimited Traffic & Leads, Free Hosting, Mobile-Responsive Site Templates, Lead Notifications and Tech Support via email and 40+ Standard Integrations.
The price is 27 USD per month if billed annually. Otherwise, it is 37 USD per month.
Pro plan offers building of 3 Sites, Landing Pages, Pop-Ups, Alert Bars, Unlimited Traffic & Leads, Free Hosting, Mobile-Responsive Site Templates, Lead Notifications, Tech Support via Chat and Email, 40+ Standard Integrations, Online Sales & Payments and Unlimited A/B Split Testing.
The price is 79 USD per month if billed monthly. If billed annually the price is 59 USD per month.
The feature that allows building a website is one of the best properties of this platform together with great choices of templates.
The platform doesn’t not offer email marketing automation features.
Thrive Suite offers you to create Opt-in forms and landing pages with A/B testing, conversion-focused WordPress themes, visual drag and drop website builder, widgets, headline optimizer, scarcity campaign builder, testimonials plugin, quiz builder and online course builder, 25 sites and Plugins and themes.
Plans and Pricing:
Thrive Suite offers only one plan that costs 30 USD per month if billed quarterly or 19 USD per month if billed annually
The plan includes 25 sites, all plugins and themes.
Thrive Suite is very affordable.
The platform is missing email marketing automation and it doesn’t have a free trial.
This platform allows you to create automatic link generators, automated emails, landing pages, making it one of the most innovative tools to boost your business.
GrowSurf also offers you the possibility to motivate subscribers with rewards, and you can integrate other tools with Grow Surf easily.
Plans and Pricing
GrowSurf offers three plans:
The startup includes all features and integrations, 10,000 participants, two campaigns, two team members, Team Member Access Control, Integrations and Webhooks, Customer Success Manager, Email Support.
The price is 200 USD per month.
Business includes everything as in the Startup plan, plus live chat support and custom referral portal domain. This plan includes five team members, five campaigns and 25,000 participants.
The price is 400 USD per month.
The elite plan includes everything as in the Business plan, plus priority support. Ten team members, 20 campaigns and 75,000 members are included in the plan.
The price is 600 USD per month.
GrowSurf offers easy integration with other platforms and possibility to create a customized look.
There are no cons.
Systeme.io is perfect for making sales and facilitating online courses.
It is very popular among bloggers, life coaches, entrepreneurs, speakers, and schools. It gives you a chance to incorporate analytics, marketing automation, sales funnels, website builder tools, Affiliate Program Management and Marketing Automations.
Plans and Pricing:
All plans include unlimited emailing, unlimited file storage, unlimited membership site members, affiliate programs, no fees and online support.
The free plan won’t cost you, startup plans are 27 USD per month, a Webinar is 47 USD per month and enterprise is 97 USD per month.
Systeme.io is great for online courses and reaching wider audiences and that is an all-in-one tool.
The platform offers limited design flexibility and it doesn’t have integration with external tools and services.
Kajabi is a tool mostly for online teachers, tutors and coaches. Over 40,000 coacher from all over the world use Kajabi to teach and sell their courses.
If you are new to the sales funnels, Kajabi offers you readymade funnel blueprints. You can use them to launch your lead generation, products, courses or webinars.
The Kajabi offers you to create multiple pages for products or courses and you can also pick some of the already made frameworks.
You can also integrate Stripe or PayPal to Kajabi and collect money, while the analytics dashboard helps you track your performance to see what is working.
Just like pretty much every sales funnel building software, Kajabi offers email marketing where you can create emails and send them to your audience.
Plans and Pricing
The basic plan offers 3 Products, 3 Pipelines, Unlimited Landing Pages, Unlimited Marketing Emails, 10,000 Contacts, 1,000 Active Members, 1 Website and 1 Admin User.
The price is 119 USD per month.
The growth plan includes 15 Products, 15 Pipelines, Unlimited Landing Pages, Unlimited Marketing Emails, 25,000 Contacts, 10,000 Active Members, 1 Website, 10 Admin Users.
The price is 159 USD for the month.
Pro plan includes 100 Products, 100 Pipelines, Unlimited Landing Pages, Unlimited Marketing Emails, 100,000 Contacts, 20,000 Active Members, 3 Websites and 25 Admin Users.
The price is 319 USD per month.
All plans come with Kajabi University, 0% Transaction Fee, Webinars & Events, Ready to Use Templates, Assessments (Quizzes & Surveys), 1 Customer Success Activation Call, Chat Support, Automations. The growth plan also includes 24/7 Chat Support, Advanced Automations, the Ability to Remove Kajabi Branding and Affiliate Program. Pro plan also includes Code Editor.
The best thing about Kajabi is that it offers you to create multiple pages and that it has ready blueprints.
It has a limited choice of templates.
Landingi is another tool that you can use to create a sales funnel but to do so, you will need to integrate it with other service providers.
J+However, you can build landing pages which is the main focus of the Landingi. This platform also offers integration with email marketing providers and many other platforms that you will need for your work. But note that you can also send emails through Landingi, but their autoresponder tool is very simple.
The great thing about Landingi is that they offer an excellent selection of mobile responsive landing page templates. They are very easy to edit and publish, and if you need help you can always chat with their support.
Plans and Pricing
There are three plans offered at Landingi:
Agency plan offers Landing page & pop-up builder, 400+ landing page templates, CRM/sales & email integrations, WordPress plugin, A/B/x testing, Autoresponder, Funnels, Campaign scheduler, Smart sections, Accounts for customers, White label solutions, Priority support, API to create sub accounts, Custom images & templates, Unlimited conversions, Unlimited landing pages, One-time migration service (free), 300,000 unique visitors/month, 30 custom domains, ten subaccounts.
The price is 149 USD per month, and it’s for agencies, integrators, and resellers to launch offers and scale customer service.
Automate plan offers Landing page & pop-up builder, 400+ landing page templates, CRM/sales & email integrations, WordPress plugin, A/B/x testing, Autoresponder, Funnels, Campaign scheduler, Smart sections, Unlimited landing pages, One-time migration service (free), 100,000 unique visitors/month, 20 custom domains.
The price is 79 USD per month, and this plan is created for marketing pros to automate processes and boost conversions at all levels of the customer journey.
The plan includes Landing page & pop-up builder, 400+ landing page templates, CRM/sales & email integrations, WordPress plugin, Unlimited conversions, Unlimited landing pages, One-time migration service (free), 50,000 unique visitors/month and ten custom domains.
The price is 55 USD per month, and the plan is for business owners and smaller companies to build high-converting campaigns that increase sales.
Landingi has a great selection of templates, a great landing page builder and great plans!
The autoresponders are very basic, the sales funnel building capacities are limited and integrations and sections are hard to find.
InstaPage is a great solution for businesses that only need landing pages. The platform offers a great choice of templates and A/B testing that will help you to increase conversions. You can also go for various integrations and marketing automation.
When it comes to sales funnel management software, InstaPage is one of the best options.
Plans and Prices
There are two plans offered at InstaPage:
The building plan includes everything you need to start building and optimizing post-click landing pages for higher conversions. It comes with No Conversion Limits, Customer Success Manager, Design Reviews, Landing Page Builder, Server-Side A/B Testing, Real-Time Visual Collaboration, Instablocks®, AMP Pages & Experiences, Thor Render Engine®, Postclick Score®, AdMap®, Conversion Analytics, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Zapier Integration, HubSpot Integration.
The price is 199 USD per month.
Concerting plan is for the complete platform for increasing conversion, lowering CPC & boosting ROAS. This plan includes No Conversion Limits, Customer Success Manager, Design Reviews, #1 Landing Page Builder, Server-Side A/B Testing, Real-Time Visual Collaboration, Instablocks®, AMP Pages & Experiences, Thor Render Engine®, kPostclick Score®, AdMap®, Conversion Analytics, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Zapier Integration, HubSpot Integration, Salesforce Integration, Marketo Integration, Editable Global Blocks, 1:1 Ad-to-Page Personalization, Heatmaps, Multi-Step Forms, Custom Fonts, SSO (Single Sign-On), Direct Lead-Bypass, Audit Logs, Guaranteed Uptime-Converting SLA, Page Migration Services, Dedicated Launch Specialist, Custom Feature Implementation, Custom Integrations, Conversion Consulting, Design Services.
The plan is custom, based on your needs.
Great landing page builder is the biggest pro of InstaPage.
But on the other hand, the fact that it is only for landing pages is a limiting factor and a great downside.
CartFlows is a great platform to build sales funnels if you are using WordPress or WooCommerce to sell your products. CartFlows is a WordPress sales funnel builder that was developed by the Astra WordPress theme team.
CartFlow offers many pre built templates for landing pages, checkout pages and much more that will help you increase conversions and engagement. It also offers features like one-click upsells, bump offers, and pre-checkout offers that can help with the increase of cart value.
You can also A/B test headlines, buttons, etc., to find out what works for your audience and track all the analytics (page views, conversion rate, revenue, average order value) in the analytic tab. Also, the platform is compatible with major WordPress page builders like Elementor, Divi, ThriveArchitect, Beaver Builder their themes are also compatible with WooCommerce.
Plans and Pricing
Annual Licence plan offers some top features like Use On up to 30 Websites, Build Unlimited Funnels, Premium Templates, Conversion Optimized Checkout, Checkout Offers, OneClick Order Bump, One Click Upsell & Downsell, Cart Abandonment, Top Notch Support, Amazing User Community, Great Documentation & Video Tutorials.
The price is 239 USD.
Lifetime license includes features like Use On up to 30 Websites, Build Unlimited Funnels, Premium Templates, Conversion Optimized Checkout, Checkout Offers, OneClick Order Bump, One Click Upsell & Downsell, Cart Abandonment, Top Notch Support, Amazing User Community, Great Documentation & Video Tutorials.
The price is 999 USD.
CartFlows offer great features such as one-click upsells, bump offers, and pre-checkout and great compatibility with other platforms.
The fact that it is only for WooCommerce and WordPress users.
Convertri is another WordPress sales funnel builder that focuses on loading page speed. It is proven that it can load a page within 3 seconds which is a very important asset when it comes to capturing a user’s attention.
Unlike other sales funnel builder software that uses a drag and drop editor, Convertri uses a “Photoshop-like” page builder that allows you to move and place blocks anywhere on the page.
It also offers a variety of conversion-oriented elements like countdown timers, videos, image carousels and with this platform users can create and run dynamic ads. To support and increase cart value, Convertri offers one-click upsell, bump sell, and two-step checkout, and you can even collect recurring payments with it.
However, Convertri does not offer marketing automation and webinar modules but you can integrate those platforms with your account.
Plans and Pricing
Convertri also offers a free trial for 14 days. After that, You can go with their plan that includes 250,000 Impressions/Month, 25 funnels, 250 pages, 10 Custom Domains, 10 Team Members, 400+ Templates, 20 Videos Hosted, 100GB/mo Video Bandwidth, Unlimited Products, Split Testing, SSL and Page Importer.
The price is 99 USD per month if you decide to pay monthly. However, if you decide to pay annually, the plan will cost you 75 USD.
“Photoshop-like” page builder is definitely what differs Convertri from other sales funnel builders- Other pros include focus on loading page speed and various conversion-oriented elements.
The platform does not offer a webinar module and email automation.
OptimizePress is considered to be the best WordPress sales funnel builder that allows you to get more leads and sales.
One of the best things about this platform is that it offers you the chance to build any type of page you need. With it, you can create landing, sales, webinar registration, eCommerce sales, upsells, downsells, thank you pages and much more.
250+ conversion-boosting landing pages are already built and that you can use. Besides that, you can also do split testing of your sales funnel which comes in handy!
With it, you can also collect payments with Stripe, and integrate it with other email marketing automation providers.
Plans and Pricing
There are three plans which you can choose from:
Essential that offers you to Install and use OptimizePress on one personal site and includes Revolutionary OptimizeBuilder Page Building Platform, Build Unlimited Pages, Unlimited Leads & Traffic, SmartTheme Marketing Theme, 250+ Conversion Optimized Templates, 30+ Premium Integrations, Regular Product Updates & New Features, Email Support from their global team.
The price is 99 USD per year.
Suite plan offers you to use on up to 20 personal sites and includes everything as in the Essential plan plus mail other options like OptimizeFunnels: Our sales funnel builder for WordPress, OptimizeFunnels: Access to prebuilt “done for you” funnels library, OptimizeCheckouts: Accept payments on your website with ease, OptimizeCheckouts: Sell recurring revenue subscription products, OptimizeLeads: Our Hosted opt-in form software (add opt-in forms anywhere), Easy Split Testing: Split test pages in your funnels for optimized results, Metrics Dashboard: View stats for your opt-in rates and sales revenue, OptimizeUrgency: Add Scarcity alerts to your pages and Premium Template Collections.
The price is 199 USD per year.
The agency standard plan is for up to 20 client sites to build pages & funnels for clients. It includes everything like in the Suite plan plus building sites and funnels for clients.
The price is 399 USD per year.
Option to build any type of page and possibility to A/B test sales funnel are greatest advantages of this platform.
The platform does not offer email marketing features.
Sales funnels are a very important part of every business and are the perfect way to convert leads into loyal customers.
Setting up the right funnel strategy will boost your business, increase your revenue and put you one step ahead of your competition.
This is where sales funnel software builders come in place as they are perfect to build your funnels easily and fast.
The options are various, and there are many sales funnel builder software on the market that you can opt for. It all depends on what your preferences are and what your business needs.
From pricey ones to more budget-friendly software, there is something for every business. The best is to try them out for free and see if the software matches your needs and preferences.