So you have an inordinate idea for a product…something that's guaranteed to capture the emotions and minds (and wallets) of patrons everywhere. Or possibly you have tripped on a service that isn't being offered by anyone else--one that is frantically needed. This is your break! Don't pause . . . don't gaze back . . . jump right into it and

Hold! Before you swing into high gear, you must fix whether there really is a market for your product or facility. Not only that, you need to find out what--if any--fine-tuning is needed. Quite solely, you must demeanour market research

The major module of research design is to decide which type of marketing research will be best suited for the desired objective. Marketing Research can be classified into three categories depending upon the objectives of the research